Hollywood Florida-based Keith Fairman, a juice maker since 2012, created Aisle 7
inspired by the cereal aisle at his local grocery store. The intention was to
develop an entire boutique line of premium cereal liquids.
That changed slightly when he found out about Nora, a little
girl who suffers from cystic fibrosis. Keith decided to name
one of the flavors after her, with a portion of each
bottle sold going to benefit Nora, and assist
with her medical expenses.